Advance Digital Marketing Certification Training

  4.1 Ratings
  14173 Learners

With digital marketing specialist’s job growing at a rate of 40% this decade, digital marketing is a revolution today. AcadGild's Digital Marketing training course designed to suit fresh graduates as well as middle-level managers to provide a strong application oriented understanding of online marketing concepts. Master SEO, SEM, PPC, Social Media, Web Analytics, Content Marketing, Email Marketing with internationally recognized certification.

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Course Overview
Introduction to Digital Marketing
Get introduced to the basics of media, marketing, and current trends in marketing and how it can contribute to your online presence. Understand the importance of SEOs, the different tools for SEO and how it can impact the search in the web.
Web Analytics
Learn the use of web analytics to gain insight of the traffic in your site. Measure and analyze the data. Plan a campaign, create and track it effectively convert the viewers. Understand the concept of Pay Per Click, paid traffic and Advertisements and how to target viewers. The importance of keywords and bidding methods.
Keywords and Content Marketing
Master how keywords can be used effectively and the different bidding methods. Implement Content Marketing strategies and communication strategies to attract traffic. Get introduced to the different digital marketing media like newsletters, video content, case studies, research reports and more.
E-Mail marketing, Social Media, and Affiliate Marketing
Learn the e-mail marketing techniques. Understand the impact of social media, the different channels of social media, networks. Understand affiliate marketing, e-commerce marketing.
Highly Experienced
Develop 2 Real Time Projects
Lifetime access to Dashboard
Coding Support
Internationally Recognized Certification
Course Syllabus
  • How Internet Has Changed the World
  • Traditional Media Channels
  • Three Types of Media
  • Definition of Marketing
  • Marketing Technology Evolution
  • Digital Marketing Technologies
  • The Digital Marketing Economy is Growing Very Fast
  • Digital Marketing Trends
  • Trends in Digital Marketing
  • Google Result Classification
  • The Three Players
  • How Search Engine Works
  • Crawling
  • Storing
  • Processing and Indexing
  • Ranking
  • On Page SEO
  • Title Tag
  • META Description
  • Header Tags
  • URLs
  • URL Structure
  • URL Best Practices
  • Image Alt Text
  • Internal links
  • Keyword Usage
  • Sitemap
  • Forbidden Things for On Page
  • It is all about Popularity
  • Link Building
  • Rel= “nofollow”
  • Link Building Forbidden Things
  • Duplicate Content
  • Fixing Duplicate Content
  • Keyword Research
  • Types of Search Queries
  • Design and Architecture
  • Measuring SEO
  • Introduction to Web analytics
  • Why use Web Analytics
  • What is Web Analytics
  • Digital Analytics
  • Qualitative and Quantitative Analysis
  • Objectives and Outcomes
  • Continual Improvement
  • Measurement Analysis
  • Segmentation
  • Standard Segments
  • Custom Segments
  • Custom Segments - Acquisition
  • Custom Segments - Behavior
  • Custom Segments - Outcome
  • Web Analytics Measurement Model
  • Campaign Tracking
  • URL Builder
  • Trackable URLs
  • Multichannel Attribution
  • Conversion Paths
  • Multi Channel Conversion
  • Multi Channel Conversion Visualizer
  • Channel Definitions
  • Analyze Channel contribution
  • Attribution Modeling
  • 5 Multi Channel Funnel Report
  • Overview Report
  • Assisted Conversions Report
  • Assisted Conversions
  • Top Conversion Path Report
  • Time Lag Report
  • Path Length Report
  • Introduction to PPC
  • Search Engines and Traffic
  • Paid Traffic
  • Auction Based System
  • Targeting Capabilities
  • The PPC Cycle
  • The Three “R”s of PPC
  • How We Search
  • Connecting with Searchers
  • Refining Your Connections
  • Account Hierarchy Overview
  • Account Setting
  • Campaign Setting
  • Paid Search Auction Basics
  • AD Rank Formula
  • Introduction to Quality Score
  • Quality Score in Flux
  • Why Ad Rank
  • Conversion Tracking
  • Hierarchy Review
  • Location Targeting
  • Placement Targeting
  • Device Targeting
  • Time Frames
  • Contextual Targeting
  • Interest Targeting & Remarketing
  • Necessary Jargon
  • Search Intent
  • Search Sessions
  • Types of keywords
  • Mentee can select project from predefined set of AcadGild projects or they can come up with their own ideas for their projects
  • Mentee can select project from predefined set of AcadGild projects or they can come up with their own ideas for their projects
  • Ad Group Organization
  • Keywords match Types
  • Negative keywords
  • PPC Metrics
  • Bidding method
  • Content Marketing
  • Steps to Content Marketing Strategy
  • Customer Persona
  • Customer Life Cycle
  • Brand Identity and Image
  • Communication Strategy
  • Channel Strategy
  • Business Objective
  • Content Development Schedule
  • ROI
  • Newsletters
  • Video Content
  • Case Studies
  • Webinars
  • Social Media
  • Research Reports
  • On-Site Article
  • On-Site Article
  • E-Books
  • Presentations
  • Infographics
  • Press Release
  • What is Email Marketing
  • Why E-Mail?
  • What is Email Marketing Used For
  • Effectiveness & Efficiency
  • List Building
  • List Acquisition
  • Metrics for an Email Campaign
  • Long Term List Metrics
  • Profiling
  • B2C Lifecycle Segmentation
  • B2B Lifecycle Segmentation
  • Value Based Segmentation
  • CRITICAL Factors for Success
  • Campaign Planning
  • General Purpose of the Campaign
  • Success Measures
  • Costs
  • Campaign Design
  • Targeting : Level 1
  • Level 2
  • Offer
  • Types of Value Propositions
  • Social Media Network Worldwide
  • Paid
  • Earned & Owned Online Media
  • Social Media marketing Goals
  • Conversion Matters
  • Determine Social Channels
  • Social Backlinks to Home Website
  • Building an Actual Strategy
  • Blogs
  • Skills Required for Blogging
  • Social Networks
  • What are People Sharing?
  • Why Does Social Networking Matter?
  • Finding Fans & Spreading
  • YouTube – Video Social Media
  • Leveraging YouTube
  • Benefits of Pinterest
  • Instagram
  • Think Before You Post
  • Benefits of Twitter
  • Pick Your Focus
  • Use and Create Hashtags
  • Influencers Marketing
  • Finding Out What They Share
  • How to find Influencers
  • Reputation Management
  • Measurement of Social Media
  • Measuring Conversions
  • Measuring Brand Effect
  • Measuring Presence
  • Conversion Funnel
  • Build a Plan and Implement it
  • What is Affiliate Marketing
  • Publisher versus Advertiser
  • Risky but Profitable
  • Great Option for Marketer
  • Some Popular Affiliate Networks
  • Some Popular Affiliate Programs
  • Important Terms
  • Affiliate Tracking
  • Affiliate Marketing Software
  • Some Affiliate Software
  • Starting and Running an Affiliate Program
  • E-Commerce
  • E-Commerce Marketing
  • The Online Purchasing Decision
  • The Consumer Decision Process & Supporting Communications
  • How Customers Shop
  • E-Commerce Marketing Strategy
  • Multi-Channel Marketing Plan
  • Website
  • Online Marketing Methods
  • Search Engine Marketing and Advertising
  • Display Ad Marketing
  • E-mail Marketing
  • Other Online Marketing Techniques
  • Social Marketing
  • Mobile Marketing and Advertising
  • More Online Marketing Strategies
  • Pricing Strategies
  • Customer Relationship Management
  • Online Marketing Metrics
  • The Costs of Online Advertising
  • Web Analytics
  • Mentee can select project from predefined set of AcadGild projects or they can come up with their own ideas for their projects
  • Mentee can select project from predefined set of AcadGild projects or they can come up with their own ideas for their projects
  • Mentee can select project from predefined set of AcadGild projects or they can come up with their own ideas for their projects
  • Mentee can select project from predefined set of AcadGild projects or they can come up with their own ideas for their projects
  • Mentee can select project from predefined set of AcadGild projects or they can come up with their own ideas for their projects
Projects Which Students Will Develop
Keyword List and Search Campaign
This project aims at creating a list of keyword for (XYZ) category and launches a search campaign after planning your campaign with proper Ad Groups, keywords, Ads etc.
Display Campaign
This project aims at creating a list of target for (XYZ) category and launch a display campaign after planning your campaign with proper Ad Groups, targeting, Ads etc.
Business Website With Appropriate SEO and Google Analytics
Digital Marketing aims to convert visitors into customers and improve retention of existing customers through push and pull technologies. This project aims at setting up your business website and:
  • Ensure appropriate SEO
  • Enable Google Analytics and evaluate its performance
Facebook Marketing
This project aims at creating a Facebook Marketing campaign for your website and
  • Ensure you maintain the Facebook page for your website
  • Ensure appropriate brand visibility and engagement
YouTube Marketing Campaign
This project aims at running a YouTube Marketing campaign for the website. Through this you will also be maintaining the YouTube channel.
Customers Feedback
Digital Marketing is an interactive way of marketing products or services using digital technologies to reach the customers and retain them through various digital marketing techniques.
ACADGILD’s Digital Marketing certification program prepares you to understand the different tools and technologies involved. The candidates will learn the best practices in Digital Marketing. The course will also give an idea on Social Media Marketing and also cover Planning, Budgeting, Reporting and Tacking mechanism for Digital Marketing.
This course targets and caters to a large audience. This is for anyone who wants to understand how to leverage the power of digital marketing to build a brand and grow sales. This course is ideal for -
Fresh Graduates
Business Owners
Web Designers
Web Marketers
Professionals in their early career
Marketing Professionals
Junior and middle-level managers
Digital Marketing is experiencing a tremendous growth in recent times. As a result, there is a continuous demand for advertisers, consumers, and employers. So from being a single module it has now become the main focus of every company’s marketing plan. And as a manager, one must know how digital media is affecting the company’s branding and sales and also how to stay ahead of ones’ competitors.
Familiarity with the Internet and if possible knowledge in Marketing (although that is not mandatory).
After commencing this Course, the students will be able to:
Understand digital media, its power, and potential.
Understand tools and jargons.
Basic understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing.
Get ready to dive deeper into advanced online marketing topics.
As Digital Marketing is booming, this industry offers numerous career opportunities for candidates having this certification.
Digital Marketing allows marketing professionals to enhance their skill set.
You will work on projects during the course which will help you gain some experience.