Graphic Design & UX

What Graphic Designers Do

 

This blog article aims to introduce you to the role and responsibilities of a Graphic Designer. Through this blog, we will understand who a Graphic Designer is, the different responsibilities associated with the role and the importance of understanding customer and client requirements for success in the field.

Who Is A Graphic Designer?

A Graphic Designer is a visual communicator. He creates visual concepts by hand or by using computer software. Graphic Designers share ideas with the wider world to inspire, inform, and/or captivate consumers.

The primary responsibility of a Graphic Designer is to make organizations or companies recognizable through their designs. This is achieved using different elements such as fonts or shapes to communicate an idea or portray an identity. The Graphic Designers work can be used in advertising and promotional campaigns. Graphic Designers may also collaborate with artists, multimedia animators, and other creative people on many of their projects.

 

What Does A Graphic Designer Do?

Graphic Designers mix art with technology. They primarily share their design ideas through website layouts, images and printed page layouts. This is done by using a plethora of design elements to communicate artistic effects.

A Graphic Designer works to develop the overall layout and design for advertisements, brochures, magazines, and corporate reports. They work both with text and images. It is part of their responsibilities to select the type, font, size, color, and line length of headlines, headings, and text.

When it comes to deciding how images and text will synchronize together on a page or screen, a Graphic Designer plays a pivotal role.

Graphic Designers must also plan how images and text will blend together on screens or page. They must also decide the appropriate spacing between each design element. If designers need to use text in layouts, they collaborate with writers who will choose the words and decide how the content will be formatted with the design.

What Does The Work Of A Graphic Designer Involve?

The role and responsibilities of a Graphic Designer generally involves the following:

  • They need to meet with clients or the art director to determine the scope of a project
  • They also advise clients on strategies to reach out to and engage with an audience segment
  • They determine the message that the design should portray, in line with customer requirements
  • Graphic Designers create images that identify a product or convey a message
  • Graphic Designers create visuals and graphics for product logos and websites.
  • Graphic Designers can choose to design either by hand or by using special computer software packages like Adobe Photoshop
  • They are also responsible for choosing images, colors, layout and text styles
  • Graphic Designers are the ones who need to make presentations of the design to clients or the art director
  • They must incorporate any changes recommended by the clients into the final design
  • They should carefully review designs for errors before printing or publishing them

 

What Is The Importance Of Graphic Design?

Nowadays, Graphic Design is quickly becoming an important aspect in sales and marketing of products. Therefore, Graphic Designers are also referred to as communication designers. They work with people in advertising and promotions, marketing and public relations. Designers often specialize in a specific category or type of client. For instance, some designers create credits for motion pictures, while others work with print media and design signs or posters.

Graphic Designers should always be updated with information about new and updated computer graphics and design software. They should either take the initiative to learn about new trends on their own or enroll in formal software training programs to upskill.

An important skill that Graphic Designers should have is to be able to create designs that are artistic and appealing to clients and consumers.

Graphic Designers must be able to interact with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information. Most designers prepare their designs using specialized Graphic Design software. They should be able to think of new approaches to putting across ideas to consumers. They must try to develop unique designs that convey a recognizable meaning on behalf of their clients.

What Is The Difference Between A Graphic Designer And An Illustrator?

Both Graphic Designers and illustrators do design-centric work.

Graphic Designers generally work on design elements and structures, creating visual messages or brand identity for a business organization or company to sell a product or service.

Illustrators, on the other hand, typically work for commercial companies like comic book houses, publishing houses and advertising agencies. They do a lot more drawing or designing for product packaging, illustrations for books, company logos, graphic novels, etc.

A Formal Education In The Field

A Graphic Design degree requires a focus in product design, website design, and/or publication design. Illustration students are given some level training in Graphic Design. However, a major portion of their coursework will include drawing, art history and painting. Ultimately, an illustrator will not have the advanced level of skills that Graphic Designers will have.

What Is It Like To Be A Graphic Designer?

Graphic Design can be a stressful, cutting edge career, where one has to shoulder several responsibilities and face challenges. The industry technically and creatively evolves faster than almost any other industry.  So, Graphic Designers have to ensure that they always stay on top of trends, learn new software, strive to stay creative, and come up with intriguing concepts and designs that will capture the minds and emotions of those who view their work.

Graphic Designers Must Understand The Client’s Needs

An important part of a Graphic Designer’s role is to be intuitive and attentive to the client’s needs. They need to be able to see through what the clients are saying to figure out what they mean or need and deliver it to them. To be a good designer, you need more than just artistic talent.  Excellent communication skills are important for Graphic Designers to understand and deliver work that meets clients’ expectations. Therefore, Graphic Designers must hone their client management skills. They must be able to make a design process that is focused on the client and their product. A designer must strive to keep ego out of his professional work.

Advice For Aspiring Graphic Designers And Graphic Design Students

It is important to love the entire design process, from start to finish. Make sure to keep updated with any changes in the industry as it evolves at a rapid pace. Having said that, don’t blindly follow trends and leave great ideas behind. Designing for the sake of design is not the right way to go.

Sometimes you may become overly attached to a design that you are working on. This may make you defensive in case the work is criticized. Don’t get overly sensitive about criticism – be open to suggestions. Just because someone doesn’t like your work doesn’t make you a bad designer.

For a Graphic Designer, maintaining a portfolio is very important. You must carefully invest in your portfolio by being selective about what goes in it. You must showcase your best pieces and make them as impressive as you can. Prospective employers will often ask you to explain what you show in your portfolio and why the designs may be featured there, so make sure you can explain why you included each piece.

Applications Of Graphic Design

We see Graphic Design in every advertisement and billboard. The design on chocolate wrappers, the design on coffee mugs and crisp packets are all examples of Graphic Design.

These are a select few uses of Graphic Design:

  • Signage
  • Corporate identity/ Branding
  • Film and television titles and graphics
  • T-shirt and clothing designs
  • Greeting cards
  • Packaging
  • Greeting cards
  • Printed materials (books, pamphlets, magazines, newspapers)
  • Online design (banners, blogs, websites, etc)
  • Album covers
  • T-shirt and clothing designs

This is only a small fraction of the many uses of graphic design. For some designs, such as signage design, it must provide very clear and easy ways to convey information. The maps of the London or New York Underground are an important example of this. The design simplifies something that is otherwise complex, making it easy for people to navigate. If the design were overly complex or artistic, it would impede the very function of the map, rendering it useless.

Sometimes, Graphic Design can go in the opposite direction. It can be jarring, hard to read, or make a statement that takes a while to understand. This is often seen in artwork on album covers, as well as poster designs, greeting cards, and other forms of disruptive design.

The Last Word

In today’s rapidly progressing digital world, Graphic Design is an important element in Web Design. Magazines must have an online presence, as do newspapers, grocery stores, hospitals, and other kinds of business or charity you can think of. Therefore, the designers must strive towards maintaining a consistent look and feel across the many platforms. The Graphic Design often defines how other aspects of the identity are created and executed.

Suggested Reading 

Elements Of Graphic Design

 

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