In this blog, we will read about the transformation through AR and VR on mobile. But before that, we will understand what AR and VR actually are.
AR which stands for Augmented Reality is a technology that adds some digital elements or we can say computer-generated information to a live view or real-world environment. It could be along with any sensory modalities like auditory, visual, somatosensory, etc.
An Augogram is an image generated by a computer that is used to create AR and the science & practice of making AR is called Augography.
AR can be summed up to be a system with three basic features:
- It is a combination of the real and virtual world
- We can have real-time interaction
- We can have accurate 3D registration of virtual and real objects
Applications of AR include:
- Pokemon GO – if we are familiar with the game Pokemon Go then we must have experienced AR where the users have to catch their favorite Pokemon by looking from their phone at the real world but with superimposed images.
- Snapchat App – this is a mobile app where users get the option to apply filters on them using their smartphone camera. This is possible through AR.
- L’Oreal Makeup App – the famous beauty brand L’Oreal has a mobile app that allows the user to try out various types of makeup on them. This app is much like Snapchat.
Like this, we have various apps that are already in the market that is being used using this AR technology while others are planning to implement this technology in various fields.
VR that stands for Virtual Reality is a user interface technology immersing a person in a digital 3D world. As virtual means, something that is not actual or real, experience in VR can be similar to or completely different from the real world.
The term virtual in VR states that “It is not physically existing but made to appear by software”. The VR is operated by the user’s head and hand movement or a physical control unit.
The applications of VR include entertainment applications such as video games and 3D cinemas. Also, Virtual reality programs are being used in the rehabilitation processes with elderly individuals that have been diagnosed with Alzheimer’s disease.
Devices that support Virtual Reality simulation include HTC(Vive), Sony(PlayStation), Samsung Gear VR, Google Cardboard, etc.
Now since we have some basic idea about AR and VR we are pretty much clear that these technologies are being widely used by users across the world and could be one of the emerging technologies in near future.
How AR and VR can transform our marketing experience
Let us suppose we want to check how a piece of new furniture would look in our house without actually buying it first. So if we have any AR-enabled app we can simply open the app and could point to the place or across our home where we want to keep the new furniture and can decide whether we want to buy that furniture or not.
For any makeup or fashion industries, AR technology is useful in the way as users can check makeup products on them and can see how it looks on them. He can then decide whether they actually need it or not.
Also Lenskart, a famous Indian optical prescription eyewear retail chain is using this technology to let users check spectacles frame on them using AR-enabled app if the user is buying frames online.
With VR technology also we are getting an amazing user experience. Suppose a user runs an e-commerce business and he exposes a virtual reality interface to his buyer. His buyer uses a VR headset and instantly finds himself in his virtual store. He has a complete 3D view of that store as he can walk, explore and discover new elements exactly as he would in the real world.
So we can see that AR-VR technologies have emerged to provide ease to all the fields but especially to the e-commerce sector, giving users comfortable shopping experience.
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