We all know what it feels like to make a video, upload it, and watch it get lost in a sea of better-performing ones. And most of the times it is not about the quality of content that goes into those videos, but unfortunately, results from poor optimization that fails to attract YouTube Subscribers. In simple words, your video is just not getting discovered enough!
If you are new to YouTube Marketing, this post here will tell you how to increase your influence, income, and impact with online videos. If you’re reading this, we’re assuming that you already have a YouTube channel, and even if you don’t have one, this content is going to be pretty tactical and practical to help you rank YouTube videos better and get more subscribers in return.
Ranking your videos on Google should be the first thing on your mind when you sit down to create your videos and expect a slew of YouTube subscribers thronging your channel. And it’s a very bad idea to ignore it as you may just end up missing out on a ton of high-quality traffic.
Tip #1: Figure Out the Right “Video Keyword”
Start your video making process by finding a keyword that gets YouTube results on the first page of Google search. Such keywords are more popularly known as “Video Keywords.”
Unlike Search Engine Results Page (SERP) keywords that typically give 10 non-video results, video keywords help make Google reserve a good chunk of the first page’s estate for video results.
So, suppose I type in “How to rollerblade,” I get a search page with three video recommendations for it. This proves that my search keyword is a good “Video Keyword.”
With 3 video recommendations, “How to rollerblade” is a good video keyword to use.
Typically, the following keywords will be used as video keywords by Google:
- “How-to” keywords (“How to rollerblade”)
- Celebrity names/Movies/Song Names
- Tutorials (“Pancake tutorial”)
- Fitness or sports-related keywords (“Jumpkicks”)
- Funny videos (“Dogs and cats”)
So in case, you do not make a video with a video keyword, your traffic will only come from YouTube, limiting your visibility by a huge percentage. But our aim is to get traffic from both, Google and YouTube.
Tip #2: Find out What’s the Search Volume for Your Keyword
A beautiful free tool is provided by Google to help you find it. It’s called the Google Keyword Planner. Keep in mind that this tool was designed by Google with Adwords advertisers in mind. So there might be a lot of features in there (for example, keyword bidding features) that may not be useful for you.
You’ll only need to use these 3 tools for SEO-focused keyword research in the Keyword Planner for now:
- Search for new keywords using a phrase, website, or category
- Get search volume data and trends
- Multiply keyword lists to get new keywords
Make sure that your keyword gets searched a minimum of 300 times in a month, because once your video ranks on Google, your video will start getting even more views, and in effect, you’ll grow a bigger community of YouTube subscribers around it!
“iPhone repair” got searched 90,500 times on an average in a month, so it’s pretty good to go
Tip #3: Use Your Keyword in the Title
Now, the practice of using a keyword in the title has been around for a very long time, everyone more or less knows about this, but it’s important to mention it here, nevertheless. You are going to have a very difficult time ranking your videos if your keyword is not in the title. YouTube actually tells us that they give all the weight to all the on-page SEO tinkering that is done for a video.
Make sure the title of YouTube video has at least 5 words in it, with 2 words reserved for your keyword.
Tip #4: Put in a Good Description
Here’s how you do it:
- Put a link at the very top of your video (this maximizes CTR to your website)
- Include the keyword in the first 25 words
- Make the description at least 250 words long
Mention your keyword at least 3–4 times.
AcadGild put in an ideal description for their YouTube video
Tip #5: Add Tags to Your Video
Adding relevant targeted tags and meta tags not only help you rank your video for your keyword, but it also helps feature your video in the sidebar section of YouTube. So when a user watches a video that contains a tag similar to yours, you automatically get featured on the sidebar!
It is a good idea to also use some competitor YouTube analytics platforms to figure out what good performing videos are using as tags, this way you are giving your video better opportunities to get discovered!
(Find out more about competitor YouTube analytics platforms here.)
Tip #6: Make Your Channel Look Clickable
You’ve got to put in clever thumbnails. 90% of the best-performing videos use custom thumbnails. Your thumbnails need to be visually interesting, click-compelling original images. You can easily do this with Adobe Photoshop or any other image editing software. Basic stuff.
But do not overdo a thumbnail ever. It should only make promises that your video’s content can keep. You should also remember to keep a consistent design for the thumbnails that you put up on your channel. The style and color themes on the images for the series of videos that you put up should look like they came from your channel.
Or, if you are clever enough, you could also shoot your video in a manner that would include thumbnail-worthy shots!
Though creating thumbnails come with their own sets of challenges. They should be able to arouse intrigue or a kind of emotion that would make people explore your content beyond just the title its description.
Tip #7: Build a Channel of Authority
I cannot stress you enough how important it is to have a channel of authority when you’re trying to rank your videos and gain more YouTube subscribers. I’ll give you an example of how this works with websites.
Suppose you very cleverly cop an article from Wikipedia about vintage guitars and put it into your blog on your website, and hope for it to rank. Then I hate to break it to you buddy, your website, and your article are not going to rank one bit, whereas, Wikipedia’s article, even though it was written years ago, is probably still going to rank right on top of Google.
Because Google and YouTube are search engines, and they want absolutely the best content coming up on top of their search results, and they know that websites like Wikipedia, CNN, and other big authority websites write really good content. They basically want the best videos and user experience getting featured on the top.
In case of videos, you need to make really engaging content, because if your video stinks, you are not going to get user engagement, which is the crux of how to rank YouTube videos better.
YouTube judges how good your video is solely based on how many people interact with it.
So, how do we create a channel of authority?
The three main factors that determine your channel of authority are:
- The number of subscribers
- The age of your channel
- How active you are on YouTube and if you’ve built a community around your channel
Let’s say, you have 20,000 YouTube subscribers, this will be a good enough social proof that you have a pretty good channel, and when you’re uploading a video, a decent amount of your YouTube subscribers will be getting notified that a new video is being uploaded (unless they unsubscribe from YouTube e-mail prompts), resulting in instant views, instant likes, and instant comments that formulates a growing community around your video, which YouTube absolutely loves.
And it is important to get activity on your video the moment you upload it, which makes it shoot right up to the surface.
Now the age of your channel doesn’t necessarily mean that since you’ve been around for more than 2 years on YouTube, you’re going to outrank someone who has a channel that is just about a couple of weeks old. But since you have age, then it’s going to typically mean that you’ll probably have more subscribers, you’re going to be more active, commenting on other people’s videos, etc.
Build your activity by uploading videos consistently, commenting on your videos, commenting on others’ videos, etc. You’ve got to remember that YouTube is a social platform, and that is what they exactly want you to treat it as.
Here’s a little bonus tip for you when it comes to commenting: ask questions. Suppose you get 10 comments, reply to each one of those by asking a question, so 20 comments become 30, and so on.
And bam, you are essentially growing a community around your video now!
With this, we hope you will be able to make your videos more discoverable in the future and increase your YouTube subscribers. Stay tuned in for more tips on how to succeed with videos for effective marketing!