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Cloud Computing in Organizations

 July 9  | 0 Comments

The saying “Get your head out of the clouds” is no longer applicable as organizations are adopting cloud technologies. More enterprises are moving applications to the cloud every day, seeking faster implementation, more flexibility, and lower cost.

The popularity and implementation of Cloud continues to surge worldwide. This has directly resulted in increased spending on public Cloud services, which will grow at a 19.4% compound annual growth rate (CAGR) from nearly $70B in 2015 to more than $141B in 2019.

It is clear that the Cloud is here to stay. Let’s look at the some of the success stories and their applications by various organizations.

Cloud Applications:

Here are some applications where Cloud Computing is used to boost the ability to achieve business goals:

  • Infrastructure as a Service (IaaS) and Platform as a Service (PaaS)
  • Private Cloud and Hybrid Cloud
  • Test and Development
  • Big Data Analytics
  • File storage
  • Disaster recovery
  • Backup

Now, let’s look at the some of the use cases of Cloud that revolutionizing the way the business is done.


Cloud Use Cases:


Netflix is able to support seamless global service by partnering with Amazon Web Services (AWS) for services and delivery of content. AWS enables Netflix to quickly deploy thousands of servers and terabytes of storage within minutes. Users can stream Netflix shows and movies from anywhere in the world, including on the web, on tablets, or on mobile devices such as iPhones.


Nokia Corporation uses its Xpress Internet Services platform to provide mobile Internet services for emerging markets across the globe. The platform runs on 2200 servers and collects 800 GB of log data each and every day. The volume of data became too large for the traditional relational database and Nokia could no longer scale the database and generate reports. By using Amazon Redshift, a fast and fully managed data warehouse, Nokia is now able to run queries twice as faster than before and can use business intelligence tools to mine and analyze Big Data at half the cost incurred earlier.


Adobe uses AWS to provide multi-terabyte operating environments for its customers. By integrating its systems with the AWS Cloud, Adobe can focus on deploying and operating its own software instead of infrastructure.


Pinterest, one of the world’s largest visual bookmarking tools with more than 100 million monthly active users and 50 billion pins, uses AWS to run its website, ingest and store data, and develop and deploy new site features. By using AWS, the company can maintain developer velocity and site scalability, manage multiple petabytes of data each day, and perform daily refreshes of its massive search index.

Samsung Electronics:

Samsung decided to deploy its Printing Apps Center app store on AWS instead of using a traditional IT environment, enabling mobile users anywhere to download apps that help them print remotely from their devices. By using AWS, the division was able to deploy its Printing Apps Center on time and has the scalability to handle periods when downloads cause traffic spikes.


Novartis partnered with Cycle Computing and Amazon Web Services (AWS), to build a platform leveraging Amazon Simple Storage Service, Amazon Elastic Block Store and four Availability Zones. The project ran across 10,600 Spot Instances and allowed Novartis to conduct 39 years of computational chemistry in just 9 hours, for a cost of $4,232. Out of the 10 million compounds screened, three were successfully identified.


Foursquare, a location-based social app used by 40 million people worldwide, helps businesses maintain and cultivate their valuable customer base. Foursquare performs analytics across more than 4.5 billion total check-ins, with millions more being added every day.

Centers for Disease Control and Prevention (CDC):

The US Centers for Disease Control and Prevention’s (CDC) BioSense 2.0 program is tasked with providing awareness for all health-related threats and to support responses to these. The organization turned to AWS for its low cost, pay-per-use model, high availability, as well as security and compliance practices.


Pfizer’s high performance computing (HPC) software and systems for worldwide research and development (WRD) support large-scale data analysis, research projects, clinical analytics, and modeling. They opted for Amazon Web Services (AWS) as they believed that it can handle its peak computing needs and offered an additional level of security and an ability to integrate with other aspects of our infrastructure. Thereby allowing Pfizer’s WRD to explore specific difficult or deep scientific questions in a timely, scalable manner and helps Pfizer make better decisions more quickly.


NASA’s Jet Propulsion Laboratory used AWS to stream the images and video of Curiosity’s landing. Cloud computing enabled JPL to provision capacity rapidly and leverage the AWS cloud to deliver successfully engaging experiences of Mars to the public. With public users all over the globe visiting its sites, NASA/JPL served its contents from AWS regions around the world to enhance the viewers experience and scale to meet global demand.


LIONSGATE, a successful media and entertainment company, was faced with IT challenges such as ever-expanding infrastructure and costs, Increasing enterprise application workloads and Tighter time-to-market requirements, that were hindering the growth. This made them look out for cloud-based solutions for development and test workloads, production workloads for enterprise applications, and backup, archive, and disaster recovery strategies. The company’s objectives were to reduce costs, increase flexibility, and increase operational efficiency. These goals were met through Amazon Web Service.

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