“What makes a good UX designer?” is a question that has baffled many over time. The most important skill of a UX designer is to be able to understand people, particularly target users of the products they design.
Here we will spell out a few important user-centric facts that UX designers will find useful because understanding target users will give them a deeper understanding of how to achieve success in designing winning user experiences.
1.Users only see what is there
A majority of web users are not going to spend time to explore your website, looking for hidden content and features. Most users who engage with your website will only focus on what is easily visible. It is important to make content on your website easily accessible.
2.Users have limited attention spans
There is a large quantity of data and information available online. We have gradually become less focused and tend to bounce from one website to the next, in search of engaging content. The way information is presented on a website is an important deciding factor of how engaging the content is.
3.User Experience is decided by external factors
Apart from the design of a website, UX is also influenced by other factors. These external factors include customer service, branding, simplicity, usefulness of content, navigation and ease of location among others.
4.Users do not take the time to register complaints
Sometimes, you will find a user unearths a flaw or a bug in your website’s functionality. But, if you thought they may register the flaw by contacting you by e-mail, think again. Users are more likely to bounce off the website, rather than register a complaint and wait for action to be taken. You must aim to keep the bounce rate on your websites as low as possible.
5.Users do not spend time exploring a website completely
Most users will not take the time or make the effort to explore all the features and functionality that your website offers. Majority of them will just learn how to use the website to get what they want and finish their work. You must try to design a website that is easy to use and navigate.
6.Users prefer familiar patterns
Users are driven by previous knowledge and will connect more easily with anything that is familiar to them. You must try to stick to the standard navigation patterns and design practices when building a website.
7.Users will leave your site quickly if unsatisfied
The primary reason users come to a website is to find information or perform a specific task such as a transaction. Make it easy for them to find what they are looking for. Users who find your website easy to use will definitely return. If they can’t get something on your website, hey, there are always other options.
8.Users do not know how to use a website
If you’re expecting that they will stick around to experiment with a labyrinth-like website layout, think again. Many users will not ask for assistance in locating hard-to-find content. They are unfamiliar with complex systems. Make the online experience easy for them, as easy as possible.
9.Many users will not use your website like you expect them to
Most online users use websites in a predictable fashion. This may not be true for some others who might use a website in a haphazard manner. So, instead of following a predetermined path through your website they could be the ones who zigzag across your site.
10.Users are much smarter than you may think
One of the cornerstones of good UI may be to simplify the design to enhance usability. However, let’s not forget that online users and audiences are dynamic and are increasingly intuitive. What may seem simplified to one, may seem plain boring to another. Maintain a balance between ease of navigation and design.
11.Users don’t spend much time on websites that take long to load
Reports from KISSmetrics reveal that 40 percent of visitors will leave a website if the page takes more than 3 seconds to load. 47 percent of users prefer sites that load within two seconds or less. It is very important that your website’s load performance and page loading time is optimized to ensure user engagement.
12.Users do not prefer too much reading content
It is useful to keep in mind that the general attention span of online audiences is quite low. Hence, many may not take kindly to the prospect of reading lengthy text. Use a balance of graphical elements and try to keep the content to a minimum on your website. If your website needs to be content-heavy, rethink the layout so that it promotes user engagement.
The Last Word
A UX designer must remember that each user is a unique individual, who thinks differently from others and has a unique perspective. A successful UX designer should, therefore, master the art of managing the expectations of users. They must attempt to understand the online behavior patterns of users as this is essential to building an engaging user experience for their audiences.